When you are buying or selling property in today's real estate market, it's important to have confidence in your real estate professional. Our commitment as your local REALTOR  is to provide you with the specialized real estate service you deserve.

When you are an informed buyer or seller, you'll make the best decisions for the most important purchase or sale in your lifetime. That's why our goal is to keep you informed on trends in the marketplace using the latest statistics in your local area. With property values continuing to rise, real estate is a sound investment for now and for the future.

As local area experts with knowledge of the communities, our objective is to work diligently to assist you in meeting your real estate goals.

 If you are considering buying or selling a home or would just like to have additional information about real estate in your area, please don't hesitate to call or e-mail us.
"All The Right Moves"
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 Our Marketing Plan


Marketing Your Home
Not all homes are created equal and neither are all REALTORS®. What sets us apart is our attention to the highest level of performance for our clients. It's reported that over 70% of all first inquiries regarding real estate use the Internet. Therefore, we've placed critical importance on the use of both technology and fundamental applications to insure you the most satisfaction throughout the process. They are as follows:
  • Property Flyer - We prepare a professional marketing sales tool including graphics and highlights of your home to distribute to the brokerage community and potential buyers.
  • Multiple Listing Service (MLS) - Information about your home will be included in the Multiple Listing Service, a database of currently available properties accessible by real estate professionals.
  • Other Brokers/Agents - We cooperate with and invite other brokers and agents in the community to tour your home in order to find a buyer.
  • Relocation Connections - Prospects for your home also come from relocation services, corporations, executive search firms, and fellow associates who keep track of potential buyers and maintain relationships with former clients.
  • The Internet - With approximately 80% of today's consumers utilizing the Internet for real estate information, we employ a robust set of tools and resources to make your home available for preview.
  • Property Inspection - Before we list your home, we will inspect and identify improvements that could increase profit on the sale.  
  • Establishing Goals - Markets can fluctuate so it's important to establish your goals so that we can work hard to meet them.
  • Listing Price - Establishing a competitive listing price is critical to the success of the sale. We use the most advance CMA tools to derive the right price.
  • Relocation - Prospects for your home also come from relocation services, corporations, executive search firms and fellow associates who keep track of potential buyers and maintain relationships with former clients.
Step 2: Promoting the Property
  • Digital photography - Once your home is ready to list, we will have professional quality digital photos taken.
  • Full-color property brochures - We prepare a professional marketing sales tool including graphics and highlights of your home to distribute to the brokerage community and potential buyers.
  • We will provide you with periodic status reports including buyer reactions to your home, allowing us to continually evaluate and reassess our marketing strategy.
  • The Internet - We employ the following set of tools to make your home available for preview.
    • Our website
    • Our office web site
    • IDX
    • Email alert
Step 3: Technology Tools.
  • The Internet Data Exchange (IDX) is an electronic display of homes for sale listed in the MLS. Your home will appear in this Exchange.
  • Multiple Listing Service (MLS) - Information about your home will be included in the Multiple Listing Service, a database of currently available properties accessible by real estate professionals.
  • My Website features an entire feed of listings for all viewers who come to this site to search for homes.
  • E-mail Updates - My website also features an automated MLS search for clients who are seeking properties. They can initiate their search on my site and receive emails daily with listings that meet their criteria. You home will be featured in that service.
Step 4: Showing Your Home
  • Broker/Agent Open House - We will invite all local brokers and agents to view your home.
  • Public Open House - Following the agent/broker open house we will hold a public open house and present your home to the general public.
  • Marketing Kits - All materials regarding the promotion of your home i.e., flyers, brochures and business cards and will be available on onsite.
Step 5: Expectations
  • All calls and email inquiries regarding your home are followed up immediately.
  • Access to your property will be secured by us though secure lockboxes and no one will gain admittance to your property without our permission.


    Selling a Home


    So you've decided to sell your home. Perhaps you're taking a job in a new community and you need to sell. Maybe you've outgrown your existing home and you need to move into something larger. Perhaps your family has grown up and moved out and it is time to downsize into a smaller home. Whatever the reason, you've decided to sell your home. What follows are some useful hints and ideas to make the selling process easier.

    Basics Are Just the Beginning
    When you put your home on the market, a real estate agent may compile comparative pricing of homes in your area, post a sign in your yard or place your home on the Multiple Listing Service (MLS). Most real estate agents will offer these industry standard services. Even the most expected service yields superior results.
    • Our standard services are handled with exceptional care and expertise
    • We offer exclusive services and a customized marketing plan developed specifically for you
    Setting the Standards of Professionalism
    When you list your home with us, you can rest assured that behind us is a team of experts who are well trained to support your interests. Our professional support team shares our commitment to a successful transaction. Here is a list of our support efforts:      
    • Sales associates are supported with full-time administrative staff, allowing them more time to attend to your needs
    • Individual agent marketing of your home is supported with extensive advertising, increasing exposure to potential buyers
    • Offices are open five days a week, with a 24 hour answering service  available to you and potential buyers
    Pricing Strategies
    Pricing your home is a complex task that requires the expertise of an experienced real estate professional. Consider the following:
    • If the listing price is set too high, potential buyers may be deterred from considering your home.
    • Arriving at the optimal price requires evaluation and understanding of current market conditions, and the marketable features of your home.
    • The closer your home is priced to fair market value when it first comes on the market, the more likely it will sell quickly at the highest price.
    • The higher your home is priced above market value, the fewer number of buyers will look at it.
    We will advise you of many factors when assisting you in determining a listing price for your home. Some of these factors include:
    • Determining the selling price of recently sold properties with attributes similar to yours.
    • Arriving at a listing price that is attractive enough for buyers to request showings and make acceptable offers.
    • Determining what properties are competing for the attention of buyers right now.
    • Determining what properties have not sold. This is a good indicator of what prices buyers are unwilling to pay under  current market conditions.
    To find out the potential value of your home, email us at snail@remax,net.

    Bringing Buyers to Your Home
    Understanding where buyers come from allows agents to market your home more effectively. While buyers use a variety of information sources to learn about homes for sale in their target neighborhood and price range, the vast majority will discover your home with the assistance of a real estate professional. According to research by the California Association of Realtors®, 72% of Internet home buyers and 63% of traditional buyers were first exposed to the home they purchased by their real estate agent. Therefore, we will use a comprehensive plan that includes networking with colleagues throughout the area to position your home to the right buyer.

    Marketing Your Home
    The more exposure your home receives, the more opportunity you'll have to achieve your financial and time-oriented goals. In addition to Internet and print media advertising, we attract qualified buyers by using the following methods:
    • Property Flyer - We prepare a professional marketing sales tool including graphics and highlights of your home to distribute to the brokerage community and potential buyers.
    • Multiple Listing Service (MLS) - Information about your home will be included in the Multiple Listing Service, a database of currently available properties accessible by real estate professionals.
    • Other Brokers - We cooperate with and invite other brokers in the community to tour your home in order to find a buyer.
    • Relocation connections - Prospects for your home also come from relocation services, corporations, executive search firms and fellow associates who keep track of potential buyers and
      maintain relationships with former clients.
    • Referral Network - Sales meetings allow sales associates to present new listings. Other sales associates then refer to their client databases to identify potential buyers and arrange viewing appointments.
    We will provide you with periodic status reports including buyer reactions to your home whenever you need an update- allowing us to continually evaluate and reassess our marketing strategy.

    Skillful Negotiation
    When offers are presented, we will advise you and help obtain the best possible price and terms.
    Understanding the various standard contract forms and the vast array of contractual issues is key to negotiating the best terms to meet your individual needs. Making sure buyers are qualified and knowledgeable about available financing alternatives is of the utmost importance in negotiating a successful sale. We will promote your interests and assist in developing a clear and binding contract.

    Transaction Management
    Many details must be attended to before a sale becomes final, including inspections, loan documents, contingency removals, and insurance. We know how difficult and time consuming this process is, and thus, we will handle scheduling inspections, reviewing documents, and making sure all of the required disclosure forms and pamphlets are provided in a timely fashion.


    Preparing Your Property


    Fully preparing your home for sale can make a considerable difference in the time it takes to sell it. You can help eliminate buyer objections before they arise by making necessary repairs and improvements, some of which are suggested below:

    Outdoors
    • Spruce up your garden and lawn; trim shrubbery and replace dead plants
    • Yard and patio should be neat; outdoor furniture should be clean and in good shape
    • Clean or paint your front door - remember first impressions last the longest!
    • Manicure your front yard; make sure your driveway and entryway are free of clutter
    Exterior
    • Check that house numbers, mailbox, and exterior lighting are all in good condition
    • Touch up with fresh paint as needed
    • Inspect chimney for cracks or earthquake damage
    • Repair loose trim, drain pipes, and fencing
    • Clean stains and window screens
    Garage
    • Remove clutter and tidy up the shelves
    • Clean the floor
    Overall
    • Apply fresh paint as needed. Think about brightening your interior with neutral-toned paint
    • Clean draperies and carpets
    • Replace burned out light bulbs
    • Clean the fireplace and remove smoke stains from the wall and mantle
    		Kitchen
    • Sinks, appliances and counter tops should sparkle; remove any clutter.
    • Wax the floor
    • Clean the oven range and other appliances
    • Clean tile and grout; replace if necessary
    Bathrooms
    • Clean mirrors, glass, chrome and porcelain surfaces
    • Replace shower curtain if necessary
    • Fix any faucet drips or leaks
    • Clean grout and caulking; replace if necessary
    Closets
    • Doors and drawers should open and close easily
    • Remove clutter; tidy up shelves and racks
    • Clothes should be neatly arranged
    Indoors
    • Check the basics around the house. It takes just a minute to check all doors, windows and cabinets to make sure they don't stick, squeak or are too loose
    • Clean your furnace and water heater so buyers know they are looking at a house that has been well maintained


RE/MAX Good Earth Realty Inc
401 Barrow Street, Houma, LA 70360. USA
Off: 985-851-3999 Fax: 985-851-3938
Shirin's Cell: 985-637-2255  Cindy's Cell: 985-637-3999

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